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Hi, we're 301 Digital Media.

It’s Nice to Meet You!

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About us

We are 301 Digital Media, a digital-first media and agency services company, based in Nashville, Tennessee.

Our primary focus is helping digital publishers and brands grow their digital audiences across their social, mobile, and web-based platforms.

We Don't Just Buy Media

We help publishers and brands identify and build engaging relationships with consumers.

Reach New Audiences

Our primary focus is helping digital publishers, clients and brands grow their audiences.

A Full Service Agency

A full range of services, including digital media buying from campaign planning to execution.

Without High Fees

Affiliate marketing, with subject matter expertise across a broad range of platforms.

Our incredible team

Andrew Becks

COO

Andrew Becks is the co-founder and COO of 301 Digital Media, primarily overseeing campaign strategy, planning and execution as well as the day-to-day operations of the agency, and functions as the primary client liaison for the company's flagship clients. Andrew is focused on building and designing systems and processes to support clients' needs, and navigate the ever changing digital and media space -- so that clients don't have to.

Colleen O'Flynn

Director of Digital Strategy and Planning

Colleen O’Flynn is the Director of Digital Strategy and Planning. Born and raised in Connecticut, Colleen moved to Nashville in 2015, mostly to escape brutal winters. She has a Bachelor’s degree in Communication from the University of Connecticut (Go Huskies!) and has worked across a diverse variety of verticals within the advertising space. From pharmaceutical to healthcare to retail, and pretty much everything in between, Colleen is always up for the next client challenge.

Lauren Petermeyer

Manager, Digital Strategy & Planning

Lauren Petermeyer is the Manager of Digital Strategy & Planning at 301 Digital Media. With a bachelor’s degree in Communication from the University of Missouri, Lauren uses her editorial skills as the Editor-in-Chief of the Digital Insights blog, and BeautyHacked.com. Lauren also has been an asset to the marketing team when it comes to ad copywriting, campaign management, digital marketing and PR efforts.

Sandi Legeman

Director, Digital Operations & Strategic Partnerships

Sandi is the Director, Digital Operations & Strategic Partnerships here at 301. With 25 years of corporate & community communications experience including PR/MR, marketing, strategy development, reporting systems, marketing analyst, B2B/B2C and project management, Sandi has become an asset in her current role specializing in social media strategy/operational development.

Nick Poe

Manager of Digital Strategy

Nick Poe is a Manager of Digital Strategy for 301 Digital Media. He holds a Bachelor’s Degree in Communications from Middle Tennessee State University. He is focused on managing marketing efforts to assist clients with reaching their objectives and providing hands-on support for any and all client priorities.

John Sousa

Campaign Manager

John P Sousa is a Campaign Manager for 301 Digital Media. He has a passion for storytelling, and he's honed his skills as a writer and editor over the past 10 years. He's also spent over a decade in the digital healthcare space. He loves basketball and memes.

C.C. Andrews

Program Manager

C.C. Andrews is a Program Manager for 301 Digital Media. She holds an associate of applied science degree from Motlow State Community College and a bachelor’s degree in business management and human relations from Trevecca Nazerene Community College. C.C. is focused on developing processes to support the strategic direction of the company and producing accurate and timely reporting of all business initiatives.

What we do

Search Engine Marketing

And Business Strategy Consulting. Helping publishers and brands grow their audiences through paid, earned, and owned media marketing efforts across the web and social platforms.

Social Media Marketing

Whether you're looking to grow your followers or get your content in front of the right audience, our data-driven campaign optimization can achieve results like no one else..

Publisher Monetization

Helping publishers, app developers and brands unlock the monetizable value of their content and their audiences, through direct, programmatic, lead generation, and other revenue streams.

Search Engine Marketing

From search engine marketing campaign strategy, planning and execution, to SEO auditing and consulting, we've got over 50 years of combined search engine marketing experience.

Leveraging Audience Data

Let us help you unlock the power of your first-party data to grow and nurture your audiences, and connect with your fans wherever they are & no matter the platform, device or location.

Digital Advertising

From Facebook to YouTube, to syndicated videos across larger networks of quality publisher sites, to OTT/connected devices like Roku, to traditional pre-roll advertising.

Other areas of expertise include:

Email Marketing

Lead Generation

Content Marketing & Native Advertising

OTT/Connected Device Marketing

Outsourced Ad Operations

TV, Radio, Print & Out-of-Home Media Buying

Our process

During a sample two-week flight, a single campaign may be modified as many as 20-30 times, for the purpose of optimising performance to maximize return on ad spend based on ongoing lessons learned.

first step

Phase 1

Launch a campaign and begin to collect performance insights relative to campaign objectives.

first step

Phase 2

Scale high-performing campaigns; retool and retest poorer-performing campaigns to optimize budget.

first step

Phase 3

Collect insights and lessons learned, build new campaigns and restart the process. We never stop optimizing or testing our marketing efforts.

Our Industry Expertise

Media & Entertainment

Television, cable & publishing

Financial Services

Retail banking, mortgage brokers, insurance, fintech

Subscription Revenue

SaaS-based B2C subscription services

Ecommerce & Retail

Online retail, affiliate marketing, and retail

Healthcare & Medicine

Pharmaceuticals, retail pharmacy, hospital

Hospitality & Foodservice

Restaurant, hotel and lodging, transportation

Case Study
With a campaign budget in the mid six figures, we were able to deliver positive results, versus the prior year’s KPIs
  • In 2016, we executed a sweepstakes on behalf of a media/entertainment industry client. The primary focus was to drive email and PII capture from first-time users with whom the brand had no prior association/relationship.

    This was a recurring event for this particular brand, and the first year for which we executed the campaign after having won the client’s business from a competing agency.

  • The primary media channels for the campaign included:

60%increase

in conversions versus prior year

36%increase

in budget versus prior year

18%decrease

in CPA versus prior year

2.5+million

page views generated for client website

Latest From Our Blog

Posted by Lauren Petermeyer on July 20, 2018

ICYMI: Hearst UK Introduced a New Metric to Marketers📈, Check Out Snapchat’s New Ads Manager👀, & Agencies turn to WeWork for cost savings and cultural perks👍🏼

ICYMI: Hearst UK Introduced a New Metric to Marketers📈, Check Out Snapchat’s New Ads Manager👀, & Agencies turn to WeWork for cost savings and cultural perks👍🏼

Posted by John P Sousa on July 20, 2018

DoubleClick for Publishers Rebranded as Google Ad Manager

DoubleClick for Publishers Rebranded as Google Ad Manager

Posted by Marti Sanchez on July 19, 2018

Check Out Snapchat’s New Ads Manager

Check Out Snapchat’s New Ads Manager
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