We are 301 Digital Media, a digital-first media and agency services company, based in Nashville, Tennessee.
Our primary focus is helping digital publishers and brands grow their digital audiences across their social, mobile, and web-based platforms.
We help publishers and brands identify and build engaging relationships with consumers.
Our primary focus is helping digital publishers, clients and brands grow their audiences.
A full range of services, including digital media buying from campaign planning to execution.
Affiliate marketing, with subject matter expertise across a broad range of platforms.
Andrew Becks is the co-founder and COO of 301 Digital Media, primarily overseeing campaign strategy, planning and execution as well as the day-to-day operations of the agency, and functions as the primary client liaison for the company's flagship clients. Andrew is focused on building and designing systems and processes to support clients' needs, and navigate the ever changing digital and media space -- so that clients don't have to.
Colleen O’Flynn is the Director of Digital Strategy and Planning. Born and raised in Connecticut, Colleen moved to Nashville in 2015, mostly to escape brutal winters. She has a Bachelor’s degree in Communication from the University of Connecticut (Go Huskies!) and has worked across a diverse variety of verticals within the advertising space. From pharmaceutical to healthcare to retail, and pretty much everything in between, Colleen is always up for the next client challenge.
Lauren Petermeyer is the Manager of Digital Strategy & Planning at 301 Digital Media. With a bachelor’s degree in Communication from the University of Missouri, Lauren uses her editorial skills as the Editor-in-Chief of the Digital Insights blog, and Morethanglam.com. Lauren also has been an asset to the marketing team when it comes to ad copywriting, campaign management, digital marketing and PR efforts.
Sandi is the Director, Digital Operations & Strategic Partnerships here at 301. With 25 years of corporate & community communications experience including PR/MR, marketing, strategy development, reporting systems, marketing analyst, B2B/B2C and project management, Sandi has become an asset in her current role specializing in social media strategy/operational development.
John P Sousa is a Campaign Manager for 301 Digital Media. He has a passion for storytelling, and he's honed his skills as a writer and editor over the past 10 years. He's also spent over a decade in the digital healthcare space. He loves basketball and memes.
C.C. Andrews is a Program Manager for 301 Digital Media. She holds an associate of applied science degree from Motlow State Community College and a bachelor’s degree in business management and human relations from Trevecca Nazerene Community College. C.C. is focused on developing processes to support the strategic direction of the company and producing accurate and timely reporting of all business initiatives.
Joel Huber is the Marketing Operations & Analytics Manager, with a detailed, laser focus on analyzing and driving results, implementing strategic goals, and top-notch client service. Joel recently joined 301 Digital Media by way of Colorado where he led sports marketing and PR operations for a national soccer team. A graduate of the University of Cincinnati (Go Bearcats!), he brings a vast range of digital advertising insight to every campaign and has worked with clients from a broad spectrum of industries.
Helping companies, publishers, and brands grow their audiences through paid, earned, and owned media marketing efforts across the web and social platforms.
Whether you're looking to grow your followers or get your content in front of the right audience, our data-driven campaign optimization can achieve results like no one else..
Helping publishers, app developers and brands unlock the monetizable value of their content and their audiences, through direct, programmatic, lead generation, and other revenue streams.
From search engine marketing campaign strategy, planning and execution, to SEO auditing and consulting, we've got over 50 years of combined search engine marketing experience.
Let us help you unlock the power of your first-party data to grow and nurture your audiences, and connect with your fans wherever they are & no matter the platform, device or location.
From Facebook to YouTube, to syndicated videos across larger networks of quality publisher sites, to OTT/connected devices like Roku, to traditional pre-roll advertising.
Content Marketing & Native Advertising
OTT/Connected Device Marketing
Outsourced Ad Operations
TV, Radio, Print & Out-of-Home Media Buying
During a sample two-week flight, a single campaign may be modified as many as 20-30 times, for the purpose of optimising performance to maximize return on ad spend based on ongoing lessons learned.
Launch a campaign and begin to collect performance insights relative to campaign objectives.
Scale high-performing campaigns; retool and retest poorer-performing campaigns to optimize budget.
Collect insights and lessons learned, build new campaigns and restart the process. We never stop optimizing or testing our marketing efforts.
Television, cable & publishing
Retail banking, mortgage brokers, insurance, fintech
SaaS-based B2C subscription services
Online retail, affiliate marketing, and retail
Pharmaceuticals, retail pharmacy, hospital
Restaurant, hotel and lodging, transportation
In 2016, we executed a sweepstakes on behalf of a media/entertainment industry client. The primary focus was to drive email and PII capture from first-time users with whom the brand had no prior association/relationship.
This was a recurring event for this particular brand, and the first year for which we executed the campaign after having won the client’s business from a competing agency.
The primary media channels for the campaign included:
in conversions versus prior year
in budget versus prior year
in CPA versus prior year
page views generated for client website
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